Story from John Vonderlin
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Here’s an interesting ad, for a place that apparently doesn’t exist anymore, El Mar Beach. Or is there still an El Mar Beach tract in Half Moon Bay, that doesn’t make it to the Internet? These two ads appeared in the August 12th and October 12th, 1907 issues of “The Call.” I’m assuming the ad copy is describing the resort to be named “Ocean City” that I posted about recently. I’m down with the mirth and music, would be tolerant of the gaities, but think I’ll have to Â pass on the electric effects. Enjoy. John
HALFMOON BAY REAL ESTATE .
EL MAR. BEACH.
Offers exceptional investment advantages. It
is on Halfmoon Bay, in the immediate vicinity
of EL MAR BEACH, that the Ocean Shore Rail-
way Company will establish the Atlantic City
of this coast. Â We Â are near enough to it to
get the advantages of its gaities, mirth, music
and electric effects. The Ocean Shore people
have announced their Â intention of Â erectng a
large casino and bathing pavilion, power plant,
machine works, bath house, hotels, etc., upon
the completion of this railroad. This is your
opportunity. The great fortunes of this coun-
try have been made through real estate specu-
lations. Today thare is no land speculation
in or around San Francisco that promises as
great returns as an investment in lots in
Half moon Bay. You cannot make too big
an investment in EL MAR BEACH, and you
cannot make it too soon to secure the choicest
lots. This is your opportunity to buy at the
original prices; take advantage of it, for in
the very near future prices will enhance ma-
Call and arrange for free transportation.
Excursions Wednesday and Sunday
Jay C. POWERS & Co., 131 Investors
building. 787; Market st.